Chrysler's Post-War Woes, 1949 Chryslers & A Reader's 1949 Plymouth Special Deluxe

Greg Zyla
A Reader Comments: Greg, I often enjoy your work in Auto Round-Up magazine. I have been in the car hobby all my life, and I am 82 years-old. I don't mean to brag, but I have great knowledge about all phases of automobiles. In reading your articles over, the years, I only found one small error and I would just like to bring it to your attention. It was in the next to last paragraph of “Chrysler, Imperial & The War Years” in issue 976 of Auto Round-Up. It says in mid-1949 the new series II Chrysler Windsor and Dodge Coronet arrived. For the Desoto and Plymouth, they had to wait until 1950 for their new motifs to surface.
This is not true. In March 1949, I think it was March, the second series came out with all the Chrysler lines. I clearly remember riding the city bus to downtown Orlando, Florida, to the Chrysler Plymouth dealer to see the new 1949 models, and then walking to the Desoto and also the Dodge dealer to see their new cars.
Then my parents bought a second series 1949 Plymouth Special Deluxe 4 door sedan. This is the car I learned to drive in. I hope you don't think I am a nitpicker, but I just couldn't let this pass. Don Allen, Winter Haven, FL.
The Author's Reply: Absolutely not, Don! I am very happy you read that article, and I’ve received many wonderful comments from people who kept it.
And, you are correct that the Desotos and Plymouths did arrive in mid-1949 to much consumer interest. That said, Chrysler had some intro-duction problems and delays, which pushed back its actual assembly line production of the 1949 post war models until January of 1949.
Most of the competitor 1949 cars were already in dealer showrooms by December of 1948, meaning Chrysler was in for a tough sales year regardless of how nice their new models were. In the end, the 1949 models were being “leftover” discounted as the 1950 models were in showrooms by December of ‘49, adding to the woes of a short sales year. It was a costly delay as Chrysler fell out of second place in sales and dropped to third, behind GM and Ford, respectively.
Although 1949 was troublesome, sales of the new 1949s did outpace its 1948 sales, which was one major high point. And instead of those grand old, multi-window, large interior “bathtubs” we came to love that debuted in 1942 and ended in 1948, the new Chrysler designs were lower to the ground, nicely designed, with roomy interiors and good luggage space. Then, just as things got moving with the sales of the leftover 1949s and new 1950s, Chrysler took another “blow to the guts” when the auto workers at all Chrysler plants went on strike for the months of February, March, and April of 1950 and thereby ruining what would have been a good sales year.
To further complicate things, next thing you know the Korean War starts and just as the government did in 1943, they limited car production, although not stopping it completely. This meant Chrysler would not have full build capacity until the end of the mandate in 1953.
Zeroing in on those 1949 Plymouths you took the bus to see and then took your driver’s test in, (and with thanks to for some important info), there were two series from 1949 to 1952. The smaller wheelbase of the two was called the Deluxe in 1949 and 1950 followed by the second series dubbed the Concord for 1951 and 1952. The wheelbase was 111-inches for the three models, i.e. business 2-door coupe, fastback 2-door sedan, and 2-door wagon. A larger Plymouth available in coupe or four-door designs rode on a 118.5-inch wheel-base and names were changed to Cranbrook and Cambridge in 1951.
Perhaps most memorable for the 1950 Plymouth was the inaugural NASCAR Labor Day Southern 500 where some 75 cars took the green flag on America’s brand-new super-speedway in Darlington, SC. A little fastback Plymouth, with just 97 horsepower and slowest qualifying time, was outclassed by the powerful GM brands like Oldsmobile, Buick and Cadillac when it came to power. Yet one thing it did much better than the competition was not blow its tires off the rims on the high-speed banking.
While the competition struggled with extensive tire woes necessitating either lots of time in the pits spent tire changing or being hooked to a tow truck after a crash, Johnny “Madman” Mantz drove his little Plymouth 6-cylinder down low on the track’s apron and won the race by 9-laps over runner-up Fireball Roberts in a 1950 Oldsmobile Rocket V8. Mantz utilized over-the-counter Firestone truck tires purchased at a local tire store and ran the entire race on them easily. This race is still talked about to this day as a memorable event for the Plymouth brand. Mantz won $10,510 for his winning per-for-mance averaging 75mph.
By 1953, things at Chrysler were getting back to normal and all was basically pretty good in the auto industry. The Hemi engine, which debuted in 1951 in the Chrysler Windsor/Saratoga models was a 331-inch design and would become the famous engine it is today.
Chrysler ended that 1950 decade with some true automotive legends, from those beautiful Chrysler 300s, Desoto Adventurers to the top line Imperials that battled Lincoln and Cadillac for upper-class attention.
There you have it Don and thanks for the very nice comments.
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